BEVERLY HILLS, California — Even before he was an A-lister, Seth Rogen was using his deadpan delivery and signature staccato laugh to stake out a claim in voice-over work. From 2007's "Shrek 3" to last year's "Kung Fu Panda," "Horton Hears a Who!" and "The Spiderwick Chronicles," Rogen seems to have emerged as the Apatow gang's modern-day Mel Blanc.
This week, he teams with Reese Witherspoon, Will Arnett and Keifer Sutherland for the 3-D cartoon comedy "Monsters Vs. Aliens." But when we caught up with Rogen recently, the "Knocked Up" funnyman insisted he wasn't making so many cartoons because he had a master plan or because it was easy money.