Looking back on the Super Bowls of the past few decades, it's hard not to remember all the big plays. For instance, that time Ridley Scott introduced us to the future of computers. Or when two future "Space Jam" stars played a game of H.O.R.S.E. Or that other time, when a Tom Hanks film helped us consider our overnight-shipping options.
Rumor has it that on Sunday, between all the big-budget commercial unveilings, there will be some sort of athletic game. But if you're like the MTV Movies team, the biggest gamble isn't a two-point conversion but how the studios will make (or break) their film's advance buzz with an estimated $3 million commercial on the nation's biggest stage.